NIKE LAB

OBJECTIVE: Capture the innovative design of Nike’s newly launched products while they were on display at the brand’s first-of-its-kind shop, Nike Lab—a retail experience that unites original art installations with shoppable product.

MY ROLE: Producer

• Managed vendor relationship and production budget

• Created shot list and directed on-site photographer, ensuring capture met client expectations

• Oversaw post production of assets

OUTPUT: Original Photography