OBJECTIVE: Create a moment of unexpected inspiration to motivate and Brooklyn Half Marathon runners as they rounded the homestretch of a 13.1-mile race: the ‘Charge-Up’ wall.

 

ROLE: Brand & Content Strategist    

 

• Ideated creative installations that utilized race-day technology: RFID tags, Strava run-tracking, and personal social media

• Calibrated New Balance messaging with brand-agnostic, motivational content 

• Collaborated with design, creative technology, and event production teams to bring the experiential concept to life

 

OUTPUT: Digital Screen Installation