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EVERY KID IN A PARK

Website Design &
Campaign Strategy

OBJECTIVE: Build awareness and participation in The White House’s Every Kid in a Park initiative by designing a new website, its contents, and a social campaign.

 

MY ROLE: Content Strategist and Copywriter

 

  • Designed website content hierarchy, information architecture, and UX

  • Wrote all website copy for desktop and mobile interfaces, as well as for the #EveryKidinaPark social campaign

  • Developed creative concept and supported script writing of VR video 
    featuring Michelle Obama     

  • Collaborated with stakeholders from The White House DOI, National Park Foundation, Jaunt VR, Civic Nation Creative Alliance, and The North Face

 

OUTPUT: Website and VR Video 

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