OBJECTIVE: Redefine Pantone’s brand positioning, from a b-2-b paint company to a global authority on color and creativity, through the Color of the Year campaign.

 

MY ROLE: Associate Producer

 

• Provided creative and strategic input throughout concepting and production, ensuring creative appealed to a global audience

• Supported the production of all photo and video content

• Negotiated contracts with 30+ hired vendors and talent

• Catalogued and trafficked all digital assets to and from client

 

OUTPUT: Original Campaign Photography